There's a Soldier in All of Us

Call of Duty: Black Ops launches next week and a clever first commercial has for the PC, Playstation 3, Xbox 360 and Wii game has been revealed.

Instead of showing in-game or pre-rendered footage, the 60 second commercial called “There is a Soldier in All of Us’ creatively stars a cast of ordinary people along with one NBA superstar and some night show talk host / comedian.  The commercial was created by Omnicom Group’s TBWA and directed by Rupert Sanders.  It is clearly a nod at the appeal the Call of Duty games have to everyone from different walks of life. 

“It’s a dramatization of what it’s like to play the game,” said TBWA Chief Creative Officer Rob Schwartz of the spot.  Interestingly, every actor in the commercial are also gamers incuding Kobe “Mamba” Bryant and Jimmy “Proud n00b” Kimmel.  Yes, just like the game both have their nicknames emblazoned on their weapons.The creators aren’t worried about any controversy that the spot may cause because of its use of real people firing guns everywhere. Executive VP-chief marketing officer and chief creative officer of Activision Publishing Brad Jakeman said, “We are very proud of the work we’ve done and continue to do to educate parents around the rating systems of video games. This game is rated M, for people 17 years and over … we are careful to run the advertising in programming that is not set out to target people under the age of 17.”

The ad will begin airing this Sunday during NFL games and will also show during other sports events as well as prime-time and late-night show.

No word on when or if the advert will screen in New Zealand, but you can check it out below.

Last modified on Saturday, 06 November 2010 14:57

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